Video on demand (VoD) is an interactive TV technology that allows subscribers to view programming in real time or download programs and view them later, the concept is that with a VoD service, you can watch the TV programe or movie you want then when you want, without having to wait for a programme to start, worrying about forgetting to record a programme, or making a trip to your local Blockbuster video.
These are some companies that offer VoD such as: Virgin media cable tv, BT vision, Talk Talk tv, Sky digital, Top Up Tv anytime and Tv on a PC for example iplayer. The two of the most important opportunities surrounding Video-on-Demand and other aspects of new market developement, and the threats to exploiting the commercial potential of these arising from the truly global problem of audio-visual copyright and infringement.
- Video-on-Demand, whether accessed through TV or online delivery channels, is likely to replace the DVD rental market for films and a significant proportion of the film DVD sales market within a few years.
- It is likely that that the UK film VoD market, worth around £115 million in 2009, will expand quickly and significantly over the coming years as new services are rolled out to consumers. Coupled with the potential to increase sales of „back catalogue‟ releases, as has been seen in the music industry with the growth of the download market, we believe VoD has the potential to increase total film video revenues, which currently stand at around £1.5 billion.
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