Research and planning

Better by Bow wow ft T pain

This music video is an R&B song and has a storyline which is relates to my music video,throughout this music video it sends a message showing a single mother struggling to cope with her child and being around negative people. The song used a variety of shots like long shot, close up, medium shot, establishing shot. i liked how they use the close up on the mother's face to show her emotions and the state she was in. I also liked the way the artist had a different background and was separated from the stotyline because it shows that he is telling the story and that the music video is also selling out the artist.
This relates to my music video because the artist this music video because the storyline quite similar, both music videos have a single parent mother who is struggling to cope. I also liked the fact that they had signs to show what scene was located at for example 'Rico Groceries' I have decided I am going to also use this in my music video,  particulary at the scene where the mother has cancer, I could use the a sign at the hospital which says 'oncology'
The song expresses the feeling of being alone and not  letting people put you down. I chosed this music video to give me ideas of different type of shots I can use. What I really did like  was the black and white which i would like to use for flashbacks in my music video. I also liked the smooth transition from the storyline to the  artist. Also they had signs for a specific area to show where they are setting which was really cool and prevent confusing the viewers.

Do you think of me by Misha B

I really liked this music video; it had a good beat and energy. The storyline  is about a daughter not seeing her father for a while and don’t understand why he never sees her. They also had a lot of different types of shots such as high angle, low angle, establishing shots and close ups. They used various props like a photo which I am going to also use in my music video to show the good memories of the daughter being young with her father. The setting is base in a house and the artist is singing in the basket ball court and on a roof top which makes the Artist look glamorous and important because you’re also selling out the artist.  They also use flashback of the good times and the relationship the mother and son had which is also what I am going to use but in black and white to show the difference.

Beneath your beautiful by Labrinth ft Emeli Sande

This music video is very unique and didn’t have a storyline but it still appealed to me because I found the way they had one of the artist on a projector and the other artist playing the piano to show he is singing to her. The song is called beneath your beautiful and the use of having a huge projector of Emeli sande face express where the beauty is. I like the way is they made it look different from other music videos, it went well with the song. This gave me and idea for my music video by using a projector to show the good memories of the son and the mother at the background whilst the artist is singing. This will be a great shot because not only I am selling out the artist, the viewers can understand the story and show the artist relating to the story.

What editing techniques do you plan to use in your music video?

• Black and White

I chose to use black and white in my music video for my flash backs to show what's about to happen. Also the black and white helps change the mood and theme For example because my music video is going to be about a single parent who is living a tough life. The scene which shows the mother is struggling is going to be in black and white to show a depressing mood.

• Sepia

I may include Sepia in my music video because whilst I was researching other music video which relates to my storyline, they used sepia and it looked really good and made it look realistic. I think it will be useful for the scenes that is going to be setting in the kitchen and the bathroom.

 

• Smooth Transition

I am certain I am going to use a lot of smooth transition in my music video to make it look realistic, this will also help me sell out the artist because not only that I have to show a story. I also need to show the artist  is singing in most of the shots, so using smooth transition will help me do this.

• Jump cut and Graphic match

I am going to use Jump cut for a specific scene which is when the mother is in the hospital  walking towards the door that says oncology, she is going to be filmed in a long corridor therefore I thought the use of having a Jump cut would be a great idea. I am also going to be using a graphic match to show that the artist singing is the little boy. By doing this I am going to film the Artists eyes which will also be a close up and then I am going to shoot the little boy eyes which will show the contrast.

• Slow motion

I am also going to include slow motion because I feel that this is a good technique to show the mothers emotions. Also we are going to have good memories with the son and mother which will be shown in slow motiom because during my research I have notice that a lot of other music video's use slow motion.

Breakdown Sheets

My Survey Results

I gave out my surveys to 20 people and from looking at the results below, the majority of people listens to R&B/Hip Hop music. This result gave me confidence because my music video genre is R&B but specifically soul music. Also whilst planning my music video, I especially wanted to subvert the stereotype of R&B music.

Another question I mentioned was if people do actually like watching music videos, this is important because some people listen to music and don't focuse much on the music video. From looking at my results, 17/20 people do like watching a music video. This gives me the confidence in knowing that my viewers will increase.

My music video is going to have a moral message because I am going to have a storyline in my music video so its important for me to know if people do relate and learn from the messages in the music video. Katy Perry Fireworks music video appealed to so many people and she had a moral lesson in it. This will benefit us from gettingmore viewers and from looking at our results 16/20 people said yes to having a moral message.

Final Music Video Animatic

Research and Planning

Research and planning for Our Music video

Maxwell – This woman works

Our music video (my partner and I) is going to be about a mother going through struggles being a single parent and not being able to cope. On top of that, she finds out she is suffering from cancer and she doesn’t have enough money to pay the bills because of this she finds it hard to give attention to her only son. Her son on the other hand is talented at dancing and shows how much he wants to make his mum proud. Throughout the music video you will realise the twist to the music video. Which is that the Artist who is going to be singing to the song is actually the son, the artist is singing in the past and realising the struggles his mum were facing. We have decided to use flash backs of the bad times which is about to in black and white and then begin the story with the good memories which will be in colour. Our music video will include a moral lesson which relates to anyone who is aged 18-40 and going through a tough time. The song reflects how hard the mother’s life is.

Location

We are going to be setting our music video in many different location, this includes in a flat, estate, park, garden, stage for the dance performance and hospital. We going to use an estate area to show that the family is from a lower class and this can relate to some viewers. We are going to use the park to show the fun memories with the mother and son. The garden would be used for the artist singing and the mother running, to show she’s gone. We have asked permission to use the hospital to shoot the mother walking to one of wards for people that have cancer. We thought this would be a great idea to shoot her walking towards the door so we can see her facial expression.

Costume

Characters: Artist, Mum, little boy, teenage boy and the little boys friends (dance performance)

Mum: Caribbean style (dull/bright colours)

·         Cardigan

·         Coat

·         Handbag

·         Slippers

·         Hair wrap

·         Earrings

·         Work wear

·         White dress ( garden)

Little boy (bright colours)

·         School uniform

·         T-shirt

·         Jeans

·         Trainers

·         School bag

Man

·         Jeans

·         White T-shirt

·         Trainers

Little boy friend’s (bright colour)

·         T-shirt

·         Jeans

·         Trainers

·         Jumpers

Audience for the dance performance

·         Casual wear

Props

I and my partner have decided to use some symbolic objects which will show you how the artist is feeling and express what is happening in the music video.

·         Frame

·         Weave

·         Chain

·         Flowers

·         Ultrasound

My Music Video Animatic

Feed backs

We got a lot of feedback from our class mate which was very useful and helpful, the positive comments we got were that we had a very interesting storyline and that our viewer would want to watch it from the start to the very end. From hearing this information we are confident that our audience will want to watch our music video throughout and having a good storyline will increase the amount of viewers because some people can relate to the storyline.

However our improvements and advice were that to make our storyline much more clearer and not  make the narrative complicated to the viewers. Also we are going to use flashbacks and we were told that we should have a slight haze to show its a flashback. Another thing they mentioned was that some of our shots were taking to long. To avoid this we decided to add in a lot of shots of the Artist  singing to show that we are also selling out the artist and not to confuse to music video for a movie.

My Pitch