Breakdown Sheets

My Survey Results

I gave out my surveys to 20 people and from looking at the results below, the majority of people listens to R&B/Hip Hop music. This result gave me confidence because my music video genre is R&B but specifically soul music. Also whilst planning my music video, I especially wanted to subvert the stereotype of R&B music.

Another question I mentioned was if people do actually like watching music videos, this is important because some people listen to music and don't focuse much on the music video. From looking at my results, 17/20 people do like watching a music video. This gives me the confidence in knowing that my viewers will increase.

My music video is going to have a moral message because I am going to have a storyline in my music video so its important for me to know if people do relate and learn from the messages in the music video. Katy Perry Fireworks music video appealed to so many people and she had a moral lesson in it. This will benefit us from gettingmore viewers and from looking at our results 16/20 people said yes to having a moral message.

Final Music Video Animatic

Research and Planning

Research and planning for Our Music video

Maxwell – This woman works

Our music video (my partner and I) is going to be about a mother going through struggles being a single parent and not being able to cope. On top of that, she finds out she is suffering from cancer and she doesn’t have enough money to pay the bills because of this she finds it hard to give attention to her only son. Her son on the other hand is talented at dancing and shows how much he wants to make his mum proud. Throughout the music video you will realise the twist to the music video. Which is that the Artist who is going to be singing to the song is actually the son, the artist is singing in the past and realising the struggles his mum were facing. We have decided to use flash backs of the bad times which is about to in black and white and then begin the story with the good memories which will be in colour. Our music video will include a moral lesson which relates to anyone who is aged 18-40 and going through a tough time. The song reflects how hard the mother’s life is.

Location

We are going to be setting our music video in many different location, this includes in a flat, estate, park, garden, stage for the dance performance and hospital. We going to use an estate area to show that the family is from a lower class and this can relate to some viewers. We are going to use the park to show the fun memories with the mother and son. The garden would be used for the artist singing and the mother running, to show she’s gone. We have asked permission to use the hospital to shoot the mother walking to one of wards for people that have cancer. We thought this would be a great idea to shoot her walking towards the door so we can see her facial expression.

Costume

Characters: Artist, Mum, little boy, teenage boy and the little boys friends (dance performance)

Mum: Caribbean style (dull/bright colours)

·         Cardigan

·         Coat

·         Handbag

·         Slippers

·         Hair wrap

·         Earrings

·         Work wear

·         White dress ( garden)

Little boy (bright colours)

·         School uniform

·         T-shirt

·         Jeans

·         Trainers

·         School bag

Man

·         Jeans

·         White T-shirt

·         Trainers

Little boy friend’s (bright colour)

·         T-shirt

·         Jeans

·         Trainers

·         Jumpers

Audience for the dance performance

·         Casual wear

Props

I and my partner have decided to use some symbolic objects which will show you how the artist is feeling and express what is happening in the music video.

·         Frame

·         Weave

·         Chain

·         Flowers

·         Ultrasound

My Music Video Animatic

Feed backs

We got a lot of feedback from our class mate which was very useful and helpful, the positive comments we got were that we had a very interesting storyline and that our viewer would want to watch it from the start to the very end. From hearing this information we are confident that our audience will want to watch our music video throughout and having a good storyline will increase the amount of viewers because some people can relate to the storyline.

However our improvements and advice were that to make our storyline much more clearer and not  make the narrative complicated to the viewers. Also we are going to use flashbacks and we were told that we should have a slight haze to show its a flashback. Another thing they mentioned was that some of our shots were taking to long. To avoid this we decided to add in a lot of shots of the Artist  singing to show that we are also selling out the artist and not to confuse to music video for a movie.

My Pitch

Influential Music Vidoe

Fireworks by Katy Perry

Fireworks by Katy Perry is such a good music video becacuse it is catchy, energetic and has a moral lesson. As well as this, the music video won the best video of the year. They used a lot of different shots in the video such as establishing shot, medium shot and CGI. It was fast pace and had a good mix of vocal point. Also their was a few acting of different people going through struggles, this includes parents arguing, bullying and sexuality change. This already appeals to a wide range of people to become more bold and free.. This was used to relate to what the songs about and the fireworks was used to express the feeling of being proud of who you are.

This is a link to the actual music video:
http://www.youtube.com/watch?v=QGJuMBdaqIw

Rolling in the deep by Adele

Rolling in the deep by Adele is such a unique music video, the artist expresses her feelings about a past relationship and it is very clear for a viewer to know she is very angry. It has fast pace and is very catchy and the Artist is posistioned sitting down on a chair in an empty house. In the music video, they have used a variety of shots such as shot reverse shot, long shot and medium shot. The plates getting smashed and the hundreds of cups of water all shows anger and the drums in the background shows of the artist fustraition. In the music video, they also have symbolic objects to reflect the lyrics. Rolling in the deep won best editing and cinematography in a vidoe, as a viewer I really liked how different the music video was and how it didn't need a dance routine or a storyline to express the mood of the song.

This is the link to the actual music video:
http://www.youtube.com/watch?v=rYEDA3JcQqw

 

 

 

 

 

 Walk by Foo Fighters

Walk by Foo Fighters won the best rock video, this music video was humerous and entertaining. It had narrative throughout the video the lyrics matched the drame to the song. It also had different types of shots and editing skills for example establishing shot, eyeline match and shot reverse shot. The music video is very memorable due to having performance and making some of the band members acting as someone else in different scenes of the video, It was very fun to watch.

This is a link to the actual music video:
http://www.youtube.com/watch?v=4PkcfQtibmU