My Target Audience

Zonnique Pullins

Zonnique is a typical bubbly teenager that adores music, she loves to listen to Hip Hop, R&B and slow jamz.. But Zonnique mostly listens to a lot of soul music, she likes music that has meaning. She into artists such as R Kelly, Kirko Franklin, Maxwell, Lauryn Hill and many more.  Most of the time she spends her weekend going shopping, hanging out with her friends and dancing. Zonnique also loves attending church with her family, she takes part in her gospel quire which she enjoys very much.  She loves to dance a lot with her friends from school and chilling with her cousins on the holidays. Zonnique lives in a house with her parents and her little brother. Her parents are always busy working so she always has to take care of her little brother and she travels by the bus to school. Her favourite cereal is coco pops and her favourite drink is Mango Rubicon.

 Zonniques watches a lot of tv shows such as the simpsons, fresh prince of bel air, my wife and kids and many more. Her favourite character is Will Smith from fresh prince of bel air and she wishes for someone like him to be her ideal partner because he is very funny.













Zonnique also likes to keep fit by playing sports. Zonnique plays net ball in her spare time at her after school club. She occasionally goes on holiday, sometimes she goes Spain or on some occasions she goes Paris with her family. Her favourite restaurant is Nandos.

Permission Letter to Columbia Records

La Retraite RC Girls

School

Atkins Road

London

SW12 0AB

13 September

Columbia Records

 9 Derry Street

London

W8 5HY

Dear Columbia Records

We are writing this letter to require permission to use the song ‘This Woman Works’ by Maxwell in our A level project. We are conducting a music video and have chosen to use your song; it will be shown to my media class when the project is finished. We will also be sending it of to OCR examination board and our teachers to, if the permission is given.

After our project is completed the product will not be released to a large audience, or put on music video sites for people to watch.

Your company and the artist, Maxwell, will be notified of the course and will have a chance to view the final piece of our project when it is finished. We will inform you on how the project is going during the pre production. Is it possible that you may give us a worded permission to use your lyrics and sound recording of This Woman Works by Maxwell?

If you provide this document it will be included in our report so that we are able to have evidence of your permission to use the piece of music in our project. Can you please include more detail that might be needed?

Thank you

Yours sincerely

Faban Hiyabu and Victoria Kaboyo

My Survey

Click this link to do my Music Video Survey

http://www.surveymonkey.com/s/G3C28SQ

Influential music videos

Black or White by Michael Jackson

My first choice is Black or White by Michael Jackson, I chose this a as an influential and memorable music video because the video starts of with a drama of a little boy messing about in his room listening to Michael Jackson, then his dad gets angry at the amount of noise he is making. The drama then turns into Michael Jackson Black or White music coming on very loud that the dad gets blown away to another destination. This music video is full of comedy so as a viewer it will make you laugh and remember the song. This music video is set in different locations and Michael Jackson is seen dancing with people from different ethnic groups, this relates to the song title and the reason why it’s such a great music video is because it also sends a message that whether you’re black or white you still can have a good time.

http://www.youtube.com/watch?v=F2AitTPI5U0

Independent woman by destiny child

My second choice is independent woman by destiny child; I chose this is an influential music video because it subverts the stereotype of R&B music, instead of having woman half naked dancing in the video, Beyonce Knowles, Kelly Rowland and Michelle Williams sing about being independent, hard working ladies. This music video is full of energy and expresses that woman are also powerful and smart. They use the movie Charlie angles to relate to their theme and show a few clips of the movie. This makes the viewer aware of the film and music video so that the music video will become memorable. They use different camera angles and have the ladies sitting behind the table to show that they are the bosses.

http://www.youtube.com/watch?v=0lPQZni7I18

Louder by DJ Fresh Ft Sian Evans

My third choice is louder by DJ Fresh ft Sian Evans, I chose this as an influential music video because it s unique and doesn’t have a storyline but still the song is very catchy and the music video goes with the song. In the music video is shows professional people roller blading, having a good time. They used only one location and effects like slow motion; this music video is full of energy and makes the viewer want to jump up and down and enjoy the music. There are so many different types of shots and it’s full of colour which brings an exciting mood.

http://www.youtube.com/watch?v=eE-dwpWpscU

In class, Ie presented our Music video ideas to the class. I had to pitch my chosen song and the reason why I have chosed this. My music video is Climax by Usher. I want my music video to be completely different from the actual and to have a storyline in it also I want my music video to subvert the stereotype of R&B. I did this to be unique and still make it a good music video.

My presentation went well and I managed to get some feedback to help me improve my music video. Some of my class mates mentioned that it might be difficult to use the idea of having a heart transplant happening in my music video. They have also asked how I am going to be subverting the typical R&B genre. I have said we will take it in the past by using black and white and the costumes the characters will be wearing will show that its in the past.

Another issue that might occur is the storyline confusing the audience and if the music video don't relate to the song. I have checked the lyrics and I Think it will relate to the music video. I will be mking sure I am taking shots of everything so the audience can understand whats happening. Overall we used good examples and expained who are music video is going to be aimed at.

My moodboard presents a old fashion mood, with black and white pictures and modern pictures, I used this to show the past and future. The used a lot of female images and some make to show that my music video is going to be based on a relationship . My moodbaord looks very modern and looks more nature. I did this to give an idea of where the music video is going to be located. I used images with instruments to reflect soul music.

Britney video

As a task we had to remake a music video of Britney Spears song 'Hit me baby', I learn't a lot about this project, the most tricky bit was making sure our movements in the song matched the lyrics. We used a ipod to play Britney Spears which helped a lot and made it much easier for us. I also learn't to be more creative and put ideas on where should we shot this scene and how should we shot the next scene. As a group we decided it would be a good idea to use the sports hall, so it could be more realistic. Ive also learn't how to edit the actual music video by using different types of effects like differ and dissolve to make it entertainig and real. I found the editing very easy for this task because I found it very easy to put everything in order and cut some bits out that wasn't needed.